Aryan Khan to launch vodka brand in India, partners with world's largest brewer

Aryan Khan to launch vodka brand in India, partners with world's largest brewer

Days after announcing his directorial debut, Shah Rukh Khan's son Aryan Khan is all set to enter into the business world. The 25-year-old is all set to launch a premium vodka brand in India and has partnered with the world's largest brewing company.

He is all set to make his debut in the business world with his two partners - Bunty Singh and Leti Blagoeva, who are planning to launch a premium vodka brand and expand into the brown spirits market later.

According to a Mint report, they have launched a company called Slab Ventures, which has partnered with the local arm of Anheuser-Busch InBev (AB InBev), the world's largest brewer, for distribution and marketing purposes.

We thought there was a kind of a void in the current space. And when there’s a void, there’s an opportunity, and I think businesses are all about opportunity
Aryan Khan said.

The report also states that Slab Ventures is targeting the more affluent consumers of the country and plans to diversify further with other premium consumer segments, including both alcoholic and non-alcoholic beverages, apparel, and accessories.

The thought was to kind of combine high quality, a youthful disruptive vision, and cool aesthetics, and bring it under one roof, and by doing that, appeal to the more mature, discerning consumers as well as the younger generation.
Aryan Khan added.

Source: Times Now

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