Ever since Ranveer Singh dropped an ad for his sexual wellness brand with adult star Johnny Sins, the internet has lost its calm. The ad parodied melodramatic Hindi television ‘saas bahu’ shows. However, Rashami Desai, who has worked for a long time in the TV industry, is not very happy with the ad.
She took to Instagram stories to express her disappointment with the ad. The actor wrote, “I’ve started my work from a regional film industry. And then started working in television industry. People call it a small screen. Where normal people watch news, cricket, all the Bollywood films also and much more. After watching this reel, which is highly unexpected, I felt it’s a humiliation to all the TV industry and people who work in television (sic).”
She then added, “Coz we always made feel smaller and treated like one. Actors really wanna work on big screen too, this is exactly how we get treated. Everyone is working hard. But I’m sorry, TV show pe sab nahi dikhate (People don’t show it). This all happens on big screen. And nothing wrong in showing some reality but this is really check for all the TV industry coz I feel it’s a slap. May be I’m over reacting but we show culture and love to our audience. And I’m hurt coz I have a respectful journey in TV industry. Hope you’ll will understand the emotion (sic).”
The ad featured Ranveer Singh as a Jethji, who intervenes when his brother's wife was leaving the house. Johnny Sins played his brother and the internet called it the 'biggest crossover'.
Talking about the ad, Ranveer Singh, co-Founder of Bold Care, shared in a statement, “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.”
The ad has been written by Tanmay Bhat, Devaiah Bopanna, and their team. It has been directed by Ayappa KM.
