The Mumbai Police on Thursday registered a case against an unidentified person in connection with a deepfake video of former cricketer Sachin Tendulkar.
On Monday the former Indian cricketer called out a fake video going viral on social media in his name. In the edited video, Tendulkar is seen promoting an online game, giving the example of daughter Sara earning Rs 1.8 lakh per day by making predictions.
After the clip surfaced, Tendulkar put on a post on his social media platform, clarifying that he had nothing to do with the said video and that it was manipulated.
The legendary cricketer said that he was disturbed to see “rampant misuse of technology”. He also appealed to stop the “spread of misinformation and deepfakes” and also asked people to be more alert and careful.
Following Tendulkar's social media post, Union minister Rajeev Chandrasekhar took to 'X' to say that they will be implementing tighter rules under the IT Act to ensure compliance by platforms.
Tendulkar is the latest victim of the misuse of deepfake technology after Bollywood actor Rashmika Mandanna. Delhi Police swiftly took action against the acused who shared the fake video of the actor on social media.
Deepfakes, a portmanteau of "deep learning" and "fake," are hyper-realistic video or audio recordings created using artificial intelligence. These manipulated media can depict individuals saying or doing things they never did, leading to a myriad of ethical and societal concerns.