At the Google I/O 2025 conference, Google unveiled two groundbreaking AI tools: VEO 3, an advanced text-to-video generator, and FLOW, a user-friendly video editing interface. These innovations are set to redefine content creation, particularly in the marketing and advertising sectors.
The official announcement was made via Google's X account:
"Introducing VEO 3 and FLOW: Our latest AI tools empowering creators to produce high-quality videos with ease." - Google
What sets VEO 3 apart is its integration of synchronised audio, including voiceovers, sound effects, and ambient background sounds—all generated automatically with video. For instance, marketers can now type a prompt like:
“A child playing with a kite on a windy beach during sunset, waves crashing, gulls calling overhead,” and receive a fully formed, minute-long video clip suitable for ad campaigns or social media teasers.
According to Moneycontrol, VEO 3 draws from licensed cinematic datasets, giving it a storytelling edge for commercial content.
Tech reviewer Marques Brownlee (MKBHD) weighed in on X, while sharing a much finer version of ‘Will Smith spaghetti eating AI video test’ and says “I don’t feel so good.”
While VEO 3 handles generation, FLOW acts as the creative director’s chair, allowing users to control everything from camera angles to scene transitions using simple natural language commands.
In a post from @geminiapp, Google highlighted FLOW’s real strength: it frees up creators to “explore ideas without bounds.” That means a brand strategist or social media manager can storyboard, revise, and publish visually polished campaigns without hiring a crew.
VEO 3 and FLOW are more than just creative tools—they’re transforming how brands approach advertising in today’s diverse market. Imagine a fashion brand that wants to connect with customers across India’s many regions. With VEO 3, they can quickly generate seasonal visuals like the monsoon rains in Mumbai or the chilly winter landscapes of Shimla. Then, using FLOW, they can easily add taglines or voiceovers in local languages, tailoring each campaign to specific audiences. Finally, they can launch geo-targeted ads on platforms like Instagram and YouTube—all without shooting a single new video.
Ananya Sen, the creative head at a leading Mumbai ad agency, shared her experience with The Economic Times:
“We used to spend ₹4–5 lakhs on producing a 30-second commercial. Now, with FLOW, we can create and test two dozen versions of a campaign within 48 hours. It’s not just about saving costs—it’s about accelerating creativity and reaching audiences faster than ever.”
The Bottom Line
VEO 3 and FLOW aren’t just flashy tech demos—they’re real, powerful tools already available through Google’s Ultra AI subscription in early access. For marketers, this means storytelling has entered a new era: it’s quicker, easier, and more accessible than ever before. Whether you’re an independent creator with a bold idea or a brand ready to roll out a campaign, these tools make it simpler than ever to bring your vision to life and get it on screen.
Sources: TOI, Google Blog, Moneycontrol, Gemini App, ET