Arattai has been trending online in recent days. For those unfamiliar, it is an Indian-developed instant messaging platform designed as a substitute for WhatsApp. The app is free, user-friendly, secure, reliable, and proudly “Made in India.”
Union Education Minister Dharmendra Pradhan has urged people to explore the Arattai app, which can be downloaded on both Android and iOS platforms. In a social media post on platform X, Pradhan referred to Arattai as a “secure, user-friendly, and completely free” app, highlighting that it is an initiative developed entirely in India.
Echoing Prime Minister Narendra Modi’s appeal to support Swadeshi or indigenous products, the minister urged citizens to embrace homegrown apps like Arattai for staying in touch with their friends and family.
The name ‘Arattai’ comes from Tamil, meaning ‘casual conversation’ or ‘chat’, which perfectly reflects the purpose of Zoho’s Arattai app. Beyond facilitating communication, the app places a strong emphasis on privacy and security, promising that user data will never be shared with external parties.
It offers a range of features including text and voice messaging, audio and video calls, group chats with up to 1,000 participants, sharing of media and documents, and dedicated channels. Developed in India, Arattai positions itself as a homegrown alternative to foreign messaging platforms.
Although Arattai is gaining traction and receiving positive feedback, it is not yet positioned to rival WhatsApp completely. A major drawback is that it currently does not offer end-to-end encryption for messages.
Zoho’s Arattai can be downloaded across multiple platforms, including mobile devices (iOS and Android), desktops (Mac, Windows, and Linux), and even smart TVs running Android TV.
Source: FinancialExpress